Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things.
But are they the same?
SEM is basically a kind of Internet marketing.
Here, you promote a website by boosting its visibility in the Search Engine Results Pages (SERPs), primarily through paid search or advertising.
SEO–on the other hand–is the optimization of pages through organic and non-paid methods, through content & social media promotions.
But we will talk about the difference, in detail, later.
Let’s first figure-out what SEM is!
It’s the procedure of getting traffic and visibility from the search engines, through both paid and unpaid efforts.
It powers and improves the reach of the search engines so that you get more clients–at the right time and the right place.
Search Engine Marketing covers:
A. SEO: This helps you get traffic through unpaid or free … Read More
In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.
Advanced Mobile SEO Tips for Mobile Marketers:
Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.
1. Google My Business: mobile online marketing.
One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. … Read More
So is there really a best email internet marketing strategy out there that you could be using to generate wealth? Are there ways to market to your list that are better than others? Is there some tips that you should follow in order to get better response from your list when you send them messages?
There is a best email internet marketing strategy and there is a better way to generate a better response and make more money with your list. Here are 3 helpful tips to remember when setting up your email marketing campaigns.
Best Email Internet Marketing Strategy tip #1 – Don’t over promote to your list
When you promote to your list on a daily basis they get sick of you. You have to stay in their minds, but not be annoying. A good rule of thumb is to promote 3 times maximum to your list per … Read More
Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing.
Small business owners, local business owners, and big corporations alike, generally speaking, all have recognized that internet marketing, search engine marketing, and mobile SMS marketing are all powerful, ethical, and efficient channels for broadcasting and advertising campaigns.
In a world of ever evolving technology, many industries such as marketing and advertising have reaped huge rewards in terms of being able to get there message in front of more people in a much cheaper and way more personal fashion. Compared to traditional direct marketing and advertising channels (and industry or type of business); internet marketing, SEO, PPC marketing, and mobile marketing … Read More
In my last three articles, I talked about my ups and downs in affiliate marketing, the two sides of that business model and why giving value to people is more important than anything else – including self-belief in your business success. Here, I am going to explain the 6 different models of internet marketing which is quite general by its definition.
1. Affiliate Marketing
The first model is by far the most basic and yet essential for all newbies to get started. That is by promoting other people’s products and services – be it digital or physical – and get paid in return. There are many ways you can go about doing so but that is another topic I will cover for the day.
The second model is e-commerce.
While it may seem similar to promoting physical products as affiliate at first glance, it is not.
What this … Read More
I know some artist friends of mine that are hosting their own Internet radio shows for free at BlogTalkRadio.com. You can talk about your art as a promotional tool, talk about techniques and promote your coaching services or even just talk about art appreciation. This is your show and you can talk about whatever you want.
What’s neat about having your own show is that it builds a brand for your art business. People can listen to your show from all over the world because it is accessed from the Internet. Anyone with an Internet connection whether they be in the U.S., Africa or Europe, can search for and find your show on BlogTalk. Think about what that could mean for your business! You can create the online business of your dreams whether you are a artist, coach, author or any kind of business.
You can get a huge listenership … Read More
A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.
So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?
I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to … Read More
Did you ever wonder about those error codes you get when you click on the fix-it from Google Analytics? Or some other Analytical File?
I noticed some of the error codes are “code” issues, because Google (or some other search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is that they aren’t really errors, but access code that allows your website to work.
The problem with having ‘crawlers’ analyze your website, and taking their word for your placements, ranks, and other site wide issues, is that your site has been created with variables that aren’t available to ALL crawler programs. Not everyone uses the same mix of plugins, code, and securities as ‘everyone else’.
When a search engine crawler finds a ‘difference’ they don’t know what to do with it, so it lands … Read More
If you’re running a business in today’s competitive marketplace, it will be no secret to you that the internet plays a vital role in the success of your brand. But while most entrepreneurs and business managers know the theory behind online marketing, many of them don’t have the time or technical know-how to put it into action.
If you’re looking to build or improve your brand’s online reputation, the best place is to start is by outsourcing an internet marketing agency who can use their knowledge of SEO, internet branding and social media management to help drive more traffic to your website and encourage browsers to convert to customers.
If you’re not familiar with the terminology – don’t worry, an internet marketing specialist will be able to help recommend the best solution for your business. But, in layperson’s terms, SEO stands for search engine optimisation: a term that describes the … Read More
There is not another advertising medium that even comes close to the success and potential of internet marketing. It allows you to reach customers all over the world and brings them to you with just the click of a mouse. This article contains information that can help you to enter the world of internet marketing and open your business doors to the world.
To keep your website looking different every time people visit it, make sure you rotate and update the ads on it. Use a tracking tool to see which ads get the most clicks. Remove ads that do not seem to work and try introducing new ones based on the ones that generate the most traffic.
Stick with the types of products that you know will do well in your niche market. If you try to sell things that you know your customers are not interested in, you … Read More