A high-performing web server utilizes its resources optimally. Traditionally, with physical servers, under-utilized resources were a big problem. However, as Cloud Server Hosting allows seamless scalability, you can start off with minimal resources and scale up as and when required.
One of the primary reasons behind websites experiencing downtime is receiving traffic that the resources cannot handle. While all websites want to receive more visitors, a sudden increase in site traffic can deliver a fatal blow to the server leading to downtime. However, there is a way to manage such sudden traffic spikes while maintaining the high-performance levels of the website – load balancing. Today, we will talk about the benefits of load balancing in a Cloud Hosting environment.
What is Load Balancing?
Load balancing, as the name suggests, is about distributing the workload received by a server across multiple computing resources. It is a method of ensuring that the resources are optimally utilized without overloading any single resource. Also, load balancing aims to achieve maximum throughput and reduce the response time.
The load is not just about the site traffic but also about the increased load on the CPU, memory, and network capacity of the server. The idea is to ensure that all systems in the network have the same amount of workload at any instant – neither overloaded nor underutilized.
Benefits of Load Balancing for your Cloud-Hosted Website
Here are some benefits of load balancing for your Cloud-Hosted website:
- Managing Traffic Spikes
Let’s say that your website receives around 700 visitors every day. When you buy a hosting plan, you consider the range of 500-900 visitors and purchase resources accordingly. However, some posts on your site go viral, and overnight the number of visitors jumps to 5000. With your current resources, managing so many visitors is not possible. This is where server load balancing steps in. It distributes the workload across multiple servers allowing scalability without crashing the server. This is especially useful for e-commerce websites that see huge volumes of traffic on sales and deal days.
- Minimizing Downtimes
A website that is frequently down, loses business as well as reputation. Gone are the days when online users considered such downtimes necessary for server maintenance. Today, people expect sites to be available 24×7, without interruptions. Load balancing ensures that if one server faces problems, the traffic is diverted to a working server so that the users don’t experience any downtime.
- Minimizing Latency
When the site traffic is normal, there is no need to use all the available servers. However, during periods of traffic spikes or problems with the active server, other servers are brought into action using the load balancing process. Further, the load is constantly rebalanced to ensure that every server has manageable loads. This results in reducing the latency of the website.
In a nutshell, load balancing ensures that your Cloud-Hosted website has increased scalability and redundancy, resulting in a website that performs better.
As you can see, load balancing is a boon for Cloud-Hosted websites. Before buying a Cloud Hosting plan, talk to your hosting provider and ensure that he offers load balancing as a part of the package. If you have any further questions, please feel free to mention them in the comments below.